With Thanksgiving, and the entire holiday season, right around the corner, I can’t help but think of all the delicious food I am going to spend minutes devouring. Earlier last week, ShopAdvisor added a new ingredient to our recipe book by teaming up with Mobee to deliver the industry’s most granular, real-time product availability information for hyperlocal proximity marketing campaigns. With improved location awareness technology and richer product availability data, consumers can now “have their cake and eat it too” when using their smartphones while shopping at their beloved brick-and-mortar locations.
Is your mouth watering yet?
Mobee’s ingredient uses offline data, insights and crowdsourcing to collect, organize and analyze consumer data at scale. Via its mobile app, Mobee collects thousands of data points and photos through it’s “Mobee Missions” and then delivers analytics and insights to a customizable dashboard in real-time. Mix that up with ShopAdvisor’s Intelligence Suite and you have a recipe that is uniquely positioned to support the explosive growth of hyperlocal marketing campaigns through product availability information on tens of millions of SKUs, in more than two hundred thousand retail locations.
The taste test concludes that Mobee’s “Missions” definitely add some flavor to ShopAdvisor’s context intelligence capabilities by allowing Mobee app users to answer consumer sentiment questions from any place, at any time, and yet conveniently, just in time for Black Friday.
So, what did we learn? The secret ingredient isn’t always just a pinch of something. In this case, it’s a big ol’ cup of teamwork. Bon Appétit!
You can read the full press release here.