ShopAdvisor, a leader in retail proximity marketing, analytics and mobile shopping, has acquired Retailigence.
If you’re not familiar, Retailigence is a provider of in-store product data and location services for facilitating a shopper’s path-to-purchase in brick-and-mortar stores.
What was the impetus for the acquisition?
Through this acquisition, ShopAdvisor has more than doubled in size and boasts a significant number of brand name customers spanning the media, brand manufacturers and retailers, including: Hearst, Time Inc., Conde Nast, Vince Camuto, Levi’s, GUESS, Kmart, Pepsico, P&G and Walgreens, among many more.
“As traditional online advertising becomes increasingly ineffective, publishers, brands and retailers know they must shift their ad strategy so that it aligns with how consumers want to be engaged. We see the need for a completely integrated path to purchase, through the media, where consumers are influenced, staying connected through the transaction – online or at a local retailer. It’s the right time to integrate these things as brands focus their spending on the mobile consumer, yet still recognizing the critical importance of brick-and-mortar commerce,” said Jeff Papows, CEO of ShopAdvisor. “By providing a platform that encompasses real-time product intelligence, content intelligence, shopper analytics, and hyperlocal proximity awareness, we can intelligently engage with shoppers via their smartphones and aid them in every step of the process of discovering, evaluating, locating and purchasing products. This strategic acquisition positions ShopAdvisor as the only company providing an end-to-end solution that does this.”
By combining ShopAdvisor’s ability to provide a personalized, data-driven content experience and access to more than 210 million online and local inventory products with Retailigence’s real-time intelligence on the availability of those products across 200,000 brick-and-mortar stores, consumers will have an unprecedented, end-to-end mobile-enabled shopping experience that can take them from product discovery to hyper-localized in-store purchases.